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Good Housekeeping

Since 1900, the Good Housekeeping Institute has used rigorous, scientific testing to analyze household and personal products for quality, performance and safety so that our readers can feel sure they are making the best buying decisions for their homes, families and budgets.

After testing hundreds of products every year for decades, Good Housekeeping decided to launch a line of cookware, bakeware, tools, gadgets, and appliances sold on QVC.

I worked closely with the in-house team at Good Housekeeping to create product literature, packaging, product illustrations, pattern designs for their TV retail product line, as well as packaging and merchandising systems for pitches for Costco and Walmart.

ART DIRECTION:

Drew Fansler