MORE Branding & Environmental Design

MORE is a premium short-form video mobile platform streaming original sports lifestyle content, product, and experiences. MORE takes viewers behind the scenes, up close and personal with NBA player partners and global pop culture personalities for unique content and insights.

I designed and art directed the MORE branding, pattern work, and packaging for memorabilia and merchandise lines, the teaser campaign for the app launch event, as well as the environmental design for the launch event in Shanghai.

Because content is the most important asset for MORE, the play button is front and center. The play button spins through the range of content in the on-air signature, and the classic color palette provides a consistent base that can be played off in any number of ways. (Watch the trailer.)